THE WELL ORGANIC KITCHEN • Brand Strategist and Designer
The Well Organic Kitchen is a fast-casual organic restaurant promoting wellness and community. In my role as Brand Strategist and Designer, I first defined the customer base and outlined the company’s messaging. I then rebranded the company from top to bottom, from redesigning the Logo and Brand Book to crafting custom illustrations and packaging for all 70+ products in The Well’s apothecary line (including herbs, teas, coffees and tinctures) to all consumer-facing materials such as menus, to-go bags, and restaurant signage.
Labels: 4-color digital print on Eco-Friendly Waterproof Matte Laminate, assorted sizes
Packaging: Fire Ciders, Herbal Syrups, Tinctures, and Coffee Bags
Design: To-Go Bags, Coffee Sleeves, and Tote Bags
Design: Stationery, Business Cards, and Website