1. The problem to be solved.
How to turn a 100-plus page Microsoft Word document into an easy-to-navigate full color report.
2. Who is the audience?
Philanthropic and government agencies and potential donors to Community Land Trusts.
3. My role in the project.
Art Director and Designer.
4. Description of my design process.
Reviewed Word Document and associated photos, maps, and charts to get a sense of the Scope of Project.
Conferred with Project Supervisor regarding topics such as quality of submitted photos, photo captions, confusing Titles vs. Subheads, any outstanding copy in the document, etc.
5. What were the design options and how were decisions made?
Created Mini “Brand” Guidelines for report.
This included font selection to determine hierarchy in terms of Chapter Titles, Subheads, body copy, callouts, and layout of pages. Distinct, specific font choices provide continuity throughout report.
b) Kicking off each chapter of report with a photo and designating certain colors to distinguish each chapter;
c) Being mindful of printing costs, timelines /deadlines, and printing specifications such as page size.
This included font selection to determine hierarchy in terms of Chapter Titles, Subheads, body copy, callouts, and layout of pages. Distinct, specific font choices provide continuity throughout report.
Process also involved design decisions such as:
a) Creating distinct looks for Summary pages that are easy to reference for a quick overview of each chapter;b) Kicking off each chapter of report with a photo and designating certain colors to distinguish each chapter;
c) Being mindful of printing costs, timelines /deadlines, and printing specifications such as page size.
6. What were the constraints and limitations?
Printing costs, timelines /deadlines.
Printing costs, timelines /deadlines.
7. How I validated the design.
Presented previews of six pages with three alternate layouts using Mini Brand Guidelines.
Presented previews of six pages with three alternate layouts using Mini Brand Guidelines.
8. What were next steps?
Presented initial draft with agreed upon aesthetic to Project Supervisor and made edits as necessary. Final Draft delivered after third round.
