SEE'S CANDIES
For See’s Candies, I’ve worked on a variety of projects from transactional emails for print and mobile to window banners and social assets. I also storyboard and create video animations. I feel so fortunate to work with them–it’s hard to be mad when you’re working with chocolate!
*For additional video and animation work, please visit the V/DEO REEL page.
ABOVE ::: Valentine's Day Store Window Banner.
ABOVE ::: Father's Day Social Assets for Meta, Instagram and Pinterest.
ABOVE ::: Halloween and Día de Muertos selected social assets for Meta, Instagram and Pinterest.
ABOVE ::: Digital out-of-home sign for Plaza West Corvina.
ABOVE ::: Selected animated social assets for Meta, Instagram and Pinterest.
ABOVE ::: Homepage for Mary See's Birthday Celebration.
ABOVE ::: Holiday landing page.
ABOVE ::: 2024 Holiday Gift Guide Landing Page.
The 2024 Holiday Gift Guide Landing Page takes cues from the See’s Candies advertising campaign. The Hero Banner draws inspiration from the closing frame of the television ads, integrating paper texture and gold foil; stills from commercials are used throughout the Landing Page, making it unique and distinctive from the other pages on the company’s website. I wireframed the page to seamlessly reference stories presented in the ads. Targeting different audiences throughout, the page is editorial and the full length of it is shoppable, creating an engaging and lively experience for customers.